Pride and Prejudice

I'm glad that Enteng Romano has resigned from the government. Not that I am one of those who thinks his brainchild stinks but because I appreciated his efforts. Greg Macabenta couldn't have written it better. I first met Enteng Romano when I was just 16. The Altos Computers took me in as an apprentice while I waited for the semester to open. although we did not work together directly, we shared the same small office together with my mentor, Myrna Jopson (sister of the late Ed Jopson). Last time I saw him was during a prayer rally in Makati. He has always been a hard worker, vibrant and enthusiastic.

I admire how he handled the situation he was in. He took it like a man while an ingrate people screamed for his head. I suppose people were just envious that this public servant was trying his best to serve the country. How many public servants (past and present) can match his delicadeza? I guess, Filipinos have yet to grasp national pride. The easily questioned the use of Pilipino as a selling point to promote tourism. You would be surprised of how how many foreigners know the meaning of "ganda". Perhaps because we are not proud of who we really are. Instead we would like to go with the flow and imitate the slogans of our Asian neighbors. We did not even give the project a chance. It all boils down on how you market the brand. The Dept. of Tourism can explain what the phrase "Kay Ganda" means.

But like geniuses envious that we did not come up with a slogan, we quickly shot the idea down. I did not find anything bad in the slogan. Along with the media, stakeholders who really did not care jumped on the bandwagon and showed their prejudice. Romano may not be brilliant but at least he's doing what he thinks is good for the country. Day in and day out, all I would hear and read is how bad the slogan was. It was only after the slogan came out that the concerned(?) sectors came out, and they had nothing good to say. A friend who owns a travel agency found it different, innovative at that. I suppose we prefer to lose our identity in the sea of English. It's no wonder why we are being left behind. We lack a national goal and vision. It's everyone for himself. Are we not proud of who we are? I guess not.

Kudos to you Enteng for showing the people what you are made of. And to all you geniuses, join the government. Let us see how well you'll perform. I doubt if you'll come out with a slogan that embodies what is truly the Philippines.

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With or Without A Slogan

I couldn't care less if the Department of Tourism has a new slogan to promote our country. The fact of the matter is that unless we can protect foreign tourists, we'll have a hard time selling the Philippines. Two weeks ago, the Asian Intercity Bowling Championships was held here. Despite the travel advisories that several countries issued, the event was well participated. My team represented one of the three local cities that participated. Several cities from Malaysia, Taiwan, South Korea, Singapore, Saipan and Guam also sent teams to participate in the annual meet. Unfortunately, New Zealand, Australia, Hong Kong, Japan, Indonesia and China did not send their teams due to the travel advisories and the botched hostage rescue.

A very sad incident involving a player (of Australian descent) from Guam happened. While waiting for a taxi cab in front of Robinson's Place in Ermita, two thieves riding in tandem snatched her necklace. The poor girl was dragged for several meters because her necklace di dnot easily break. She sustained bruises on her elbows and knees and he right wrist was sprained. This did not happen in the wee hours of the morning but early evening. She vowed that she will never visit the Philippines again even if her sponsored her travel.

This is not an isolated case. Many tourists are victimized by thieves, prostitutes and even our police. No matter how much we spend on advertising, or how many times we change our "branding", unless we can assure our visitors that they will be protected, the Philippines would be a hard-sell. It's not about the terror threat that we lose tourists to our Asian neighbors but
due to crime. Even our "balikbayans" fall prey to crime. Is this just the government's problem? It concerns us all. How many taxi cabs dupe even the locals? We've lost our sense of hospitality as well. What most people see in tourists is simply the color of money. We no longer see them as guests. It may just be a case of a few rotten eggs, but perception plays a big part in all these. When even local tourists are treated badly, the tourism industry will continue to suffer.

With or without a catchy slogan, we will continue to lag behind our neighbors in terms of tourism. We must go through a re-education of sorts. Tourism should not be limited to the DoT's and travel agencies, it should be a national concern. We, the Filipinos are our tourism's greatest endorsers. It is our good nature that will back our foreign guests.

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